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I know what you are thinking...
You have books to check in and shelve, your next class is going to arrive in a few minutes, a teacher just stopped by to request books on space, and needs them before the end of the day, and it is only 9am. Where in the world am I even going to find the time to brand my school library? And I definitely can't add one more thing to my plate right now. I mean, if students already breeze past the book displays and administrators don’t give your library data bulletin board a passing glance, what’s the point? I’m not sure if it will even make a difference to my patrons. They already ignore what I am currently doing. I am just happy they, sometimes, return their books on time. |
But, there are strategies you can use to build a school library brand without spending every waking minute focused on how you could find the time or energy make this happen
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You CAN change the culture of the school library.
You CAN advocate for your library. You CAN make an impact on your school community. You CAN be visible and keep patrons safe. You CAN build a brand that draws people in. You CAN build a system that works for YOU. |
I know you want to level up the image of your school library and build a captive audience, but it can be tough to know where to start.
Imagine this...
CultureThe library is buzzing with energy and life during homeroom or after school. Students are spread out working in small groups and chatting. There is a small group of “regulars” working on a puzzle and a few kids wave through the windows as they walk by.
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ConnectionA student rushes in during homeroom, backpack and coat still on, to talk to YOU about the book they just finished, because it was posted on the library’s social media site.
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VisibilityA teacher, who has never asked for anything before, drops by to ask about a project you did with Mrs. X’s class because they overheard another teacher chatting about it in the faculty room.
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AdvocacyAn administrator decides to do an impromptu pass through with the superintendent and brags about how the library is the heart of the school and that the teachers and kids can't get enough of what is happening in your space.
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If you are sitting there thinking...
YES, this is what I want for my library,
this is what I have been waiting for!
THEN YOU ARE IN THE RIGHT PLACE
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In the Level Up Your Library: Branding Bootcamp Course, this is where my signature 5 step method,
The Pathway to Visibilitycan take you to the next level.
A simple, step-by-step guide to applying branding and marketing strategies in your school library; to develop the culture you want and get the visibility you desire while connecting with patrons and the community.
You can use the same marketing strategies that businesses use, but never talk about, and apply them in a small scale setting...your library! |
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Meet your Branding Bootcamp coach!
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I'm Sarah,a middle school librarian, mom of two, and serious stress baker. In fact, there is probably a pan of brownies in the oven as we speak!
I am also passionate about advocating for school libraries and teaching other school librarians how to become advocates for their library with my Pathway to Visibility. |
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After major budget cuts and two years of consistent advocacy and the sharing of our library story, I was able to get some of the money back!
That is when it clicked for me. I realized that if school librarians could apply branding and marketing strategies to their space, there was a huge potential to build connections and advocate in ways we can’t even imagine. |
Everyone deserves to know the power of a school library, especially those who use it most. So if you are ready to join this team of librarians to get started leveling up your library and connecting with your patrons like never before,
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The Branding Bootcamp Course includes
5 MODULES OF CONTENT
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Step One - Set your purpose
Step Two - Protect your patrons
Step Three - Pick your audience
Step Four - Create connections
Step Five - Manage your time
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Each step integrates the Library Branding Cycle to ensure you are building a solid foundation for your program.
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As a part of the course, we have included: |
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Plus the LIFETIME access to all updates and new content added to the course! |
TO GET STARTED ON YOUR PATHWAY TO VISIBILITY!
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And, just in case you want some extra support creating and developing content for your patrons, I am including a LIVE Q&A Co-working sessions and ORIENTATION for new participants for FREE.
The hour-long sessions and all future sessions will be available to course participants to ask questions and get answers in real time. If you are stuck or just need a motivation boost and support to work through the last step, this will be the community time you need to finish strong! Enroll in the Level Up Your Library: Branding Bootcamp today and get access to course content, PDF’s, course videos, editable templates, and future updates! |
Are you thinking, is this course for me?
This course was developed for school librarians who... |
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Want to build a culture and climate that changes perceptions about the role of the library within the school community
Want to advocate for their school library without having to sound preachy or constantly feel like they are on a soapbox Want to follow a step-by-step process that is focused and effective Want to work with content developed specifically for school librarians Want to ensure that ALL patrons feel comfortable and welcome in the library through anti-racist and inclusive practices |
Level Up Your Library: Branding Bootcamp
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Branding Bootcamp Course ($97)
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Including LIFETIME access!
Price Guarantee |
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I’m so confident you’ll love this program, that I’ll give you 7 days to try it out. If you’re not completely satisfied after you’ve completed at least one module, I’ll refund the money, no questions asked.
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FAQ
How does this work?
Once you sign up, you will have full access to the pre-course introductory materials and the first week of content. Each additional module will be pushed 8 days after enrollment, so you can work at your OWN pace or revisit the content a month or even a year from now!
I am concerned about school and student privacy, so if I can’t show my students what do I even post to a social media account?
The social media aspect of this course is only a small portion of the content. You can absolutely protect and respect the privacy of your students and patrons with the strategies included in the Protect Your Patrons step.
My district only wants one social media account, so it isn’t even worth the trouble of starting this process if I can’t use the programs where students are spending their time?
Even if your district does not want you to have a social media account for your library program, there are still many ways you can use the branding and marketing strategies to share the story of your library AND change the culture of your space. Using social media is just one part of the process, but is not a requirement for success.
Do I need a paid Canva account? What if I already have a Canva account?
You do not need a paid Canva account to use any of the templates or resources provided here. WHile the paid version of Canva is pretty awesome, I know not everyone wants to shell out the money for it, so everything I design is created for use within the FREE version. You can sign up for an educators version of Canva to access some of the paid options for free. If you already have an account, awesome, if not, I will also discuss other options that may work better for what you have access to.
Are you leading the course or do I have to go through it on my own?
The course is asynchronous, meaning that you will go through it at your own pace, however all of the lessons are created and taught via audio or video by me. Each step is released 7 days after the one before. There is absolutely no need to finish each step within the week and you can work at the pace that works best for you.
Will I have enough time to complete this?
This is a streamlined course and process. The time it takes for you to work through each module will vary depending on how much time you chose to spend with the content. You can always come back to the content later in the year or next year if you find yourself needing to focus on other things.
What (equipment) will I need to get started?
A computer with internet access and your log on information for the course. There are several programs mentioned in the course, but none of them require additional purchases and the free version can be used.
When can I enroll in the Branding Bootcamp?
Enrollment starts NOW! But, it does close at the end of the week and will only be open a few weeks during the year.
Will there be updates?
If you know me, I am constantly making updates to the content I teach my students and it is no different here. All updates and new content will be included for the life of the course.
Can I just figure this out on my own?
Sure you can, there is a ton of information out there on the internet about business marketing and graphic design and branding... but, none of it is tailored specifically for a school librarian, by a school librarian who has applied this process to their own library. You could find everything I am talking about on the internet, but it wouldn’t all be in one place, in an easy to follow pathway. I have done the digging around and testing and research for you and curated the best of it here for you in a manageable process tailored to our field.