The Library Branding Cycle

3/10/2021

The 3 Things You Absolutely Must Know About, Before Branding Your School Library

There are LOTS of things to know about branding. In fact, just thinking about the process can be quite overwhelming. However, when it comes to branding your school library, there are three things that are super important to know about before you begin the process.

See, the reality is that school library branding is actually more of a cycle and less of a starting and ending point. Like in the business world, a brand morphs and shifts based on the needs and desires of its customers. The library is not much different.

About a year ago, I developed a process that I call the Library Branding Cycle. This cycle is the foundation to being able to understand and implement a school library brand. In fact, if you take the time to apply this cycle in all the things you do in your library, you will have a much easier time getting a library brand off the ground. And, more of a possibility of making it resonate with your patrons. Additionally, all three of these elements are closely related and overlap in their goals and purpose.

No time to read now?
Pin it for later!

School Library Advocacy

2/11/2021

The Truth About School Library Advocacy

Library advocacy is an interesting topic. It can evoke so many different images and ways that librarians are supposed to work and make their space visible. In some cases, people think that advocacy is speaking and writing on a national and state level to request adequate funding for library programs, public and within schools. Some people look at library advocacy on a more local level, speaking at the board of education meetings and with those who hold the local purse strings to the school budget. Then there are the librarians working at the school level to advocate from within their own buildings to change the rhetoric around school library programs and convince teachers, administrators, parents, and the community of the value of a school library program.

GEt the FREE CHECKLIST!

Short on time?
Pin this image for later!

Today, I am talking about the latter, the boots, or super cute booties, on-the-ground librarians who are most likely doing advocacy work without even realizing it. Because, while we need those who are doing the legislative work at the national, state, and local levels, the Truth is that the most important library advocacy starts with changing the culture at the school level. And, that doesn’t happen when laws are changed, or new or additional funding streams are found, it happens from within. See, it’s not always about the money honey!

The TRUTH is that the most important library advocacy starts with changing the culture at the school level!

Branding Your School Library

8/15/2020

Why branding your school library matters

I am a school librarian who likes to dabble in graphic design. This turned into me being one of those people who is TOTALLY judging your font choices. Well, it is more like being that person who totally appreciates the time you put into the font choice and wants to know where she can get her hands on it!

But how does that lead to creating an awesome and FREE five-step guide to branding your school library?

GEt the first 5 steps Branding Guide!

The Library Branding Cycle

The 3 Things You Absolutely Must Know About, Before Branding Your School Library

School Library Advocacy

The Truth About School Library Advocacy

Branding Your School Library

Why branding your school library matters

author

Archives

Categories